Manila has been a witness to the dynamic growth that has seen the rise
of beautifully-crafted structures cradling efficient yet elegant spaces. Behind the restyling of the country’s premiere
metropolis is Vista Land & Lifescapes – the country’s largest home builder with over 200,000 homes to its
credit. And as the year opens, 2010 marks the consolidation of its residential condominium projects under a new brand name,
Vista Residences.
Vista Residences will continue to draw from the wealth of experience
in homebuilding to fulfill the vision that has come to be the hallmark of every single Vista Land property’s inspired
architecture. These are masterfully planned spaces, lush landscaping, security, and space-efficient units that offer modern
conveniences and a wide variety of amenities.
“Vista Land debuted in residential condos only in 2006. After
three years, it takes pride in its line-up of 11 condo projects that are now completed, under construction, or expected to
rise in the near future,” said president and CEO Jing Serrano.
“Bringing all these projects under Vista Residences, as a corporate
brand name, is a timely move signifying our commitment to assume a leading role in residential condo development. With brand
consolidation, our residential condo projects will have a clearer and stronger market identity, projecting the size and scale
of our offerings,” Serrano continued.
As 2010 starts, Vista Residences is set to accomplish a series of milestones.
Four of its projects will top off in January and February, consisting of Mosaic in Greenbelt, Avant at the Fort, the first
tower of Laureano di Trevi on Chino Roces in Makati, and Crown Tower in Manila. A fifth project, WIL Tower in Quezon
City, will be launched shortly with its site excavation already underway.
Recently, the first tower of another project, Symphony in Quezon City,
was topped off in November 2009. Still another development, Madison Place also in Quezon City was presented and turned over
to buyers in December 2009.
“Even as all Vista Land projects in various property segments
are ongoing full-blast, residential condos are becoming increasingly attractive to the market, ” Serrano said.
Strategic locations
Makati. At present, Vista Residences is offering four condominium developments
in Makati: Mosaic in Greenbelt, which is the group’s first residential condo; KL Mosaic in Legaspi Village, now under
construction; and Laureano de Trevi across Don Bosco on Chino Roces, with its first tower just about completed. The group
has also penetrated Salcedo Village with The Gallery along LP Leviste St.
Quezon City. Adding their silhouettes to the Quezon City skyline are
four developments of Vista Residences: Symphony Towers behind the GMA compound; Pine Crest in New Manila, which is undergoing
construction; Madison Place in Cubao; and WIL Tower behind ABS-CBN, which will be Vista Residences’ anchor project in
2010, the brand’s latest development to be launched.
Ortigas. In the vibrant Ortigas Business District, the company is the
first to offer both office and residential units with the Currency on Julia Vargas Ave.
Bonifacio Global City. Availing of new opportunities in areas where
condo developments are increasingly a winning proposition, the company has Avant at the Fort in Bonifacio Global City, set
to top off this month.
Manila. Addressing the growing needs of halfway homes for students,
the Crown Tower at the University Belt in Manila is also in the advanced phase of construction.
Competitive value
To date, Vista Land’s
total portfolio consists of 127 projects nationwide, located in 18 provinces and 42 cities and municipalities. The number
and geographical spread of existing developments is unmatched.
Over 60 percent of Vista Land’s clients are overseas Filipino
workers (OFWs) who have consistently patronized Vista land projects over the past several years.
It offers a full spectrum of residential projects across all income
segments and across the country, through its three subsidiaries.